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Lucky you! I'm for hire.I am a Creative Director and designer who is equally passionate about marketing strategy and the hands-on aspects of my career. I have put my mark on top national brands spanning industries from insurance (Farmers, Amica, MetLife) to healthcare (Aetna, Healthspire), pharmaceuticals (Ortho Clinical Diagnostics, AgNovos) and various consumer retails goods (Johnson & Johnson Family of Companies). I also specialize in boutique invitations, small business branding and nonprofit marketing.
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Skillset
Creative direction, leadership, graphic design, web design, branding, logos and identity systems, sales support, creative product design & sales, UI, UX, direct response copywriting, art direction, branding, team management, pitching/presenting, digital marketing (SEO/SEM, vertical search, programmatic display advertising, social media, content creation, (OTT, CTV, DCO), script writing, video direction, and in-store retail experiences.
DeliverablesBrand Strategy: Compelling brand stories and strategies to captivate your audience.
Creative Design: Eye-catching visuals and graphics that resonate with your brand. Digital Imagery: To push forward breakthrough digital campaigns designed to drive results. Content Creation: Engaging content that tells your brand’s story. Front End Web Design: Captivating design and best in class UX tailored to reach your audience. ResumeFreelance Art Director | Designer | Creative Consultant
1/2024 – Present – LB DESIGN GROUP, LLC See above. |
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Creative Director - Art
12/2015 – 1/2023
The Marketing Solutions branch of EXL offers direct response marketing for the insurance, financial services, and healthcare spaces. Our creative development process is informed by intense analytics, including access to thousands of individual consumer characteristics, proprietary models and scores, and credit data. We continually optimize performance, and accordingly have an excellent track record of beating established control positions. I sit on a management team that has grown digital accounts by over 300% in four years.
As Creative Director, I led and executed all creative efforts, bringing tested and proven direct marketing techniques together with the brand needs of Fortune 500 and 1000 clients including Amica, Aetna, MetLife, Farmers, MassMutual, Berkshire Hathaway, Costco, Lending Point, Lending Club, and many others. I led proprietary multi-day Design-Thinking sessions that included client discovery and initial digital concept creation, using the results to lead my creative team including designers, copywriters, and web developers, collaboratively responsible for over $57M in revenue. While designing myself, I also led the overall creative for direct mail, totaling over 150M pieces mailed annually.
Senior Art Director
2/2014 - 8/2015 – The Laurel Group, Hamilton, NJ
The Laurel Group is a full service branding agency specializing in advertising, display design, POP and FSOfor the biggest brands in personal consumer goods & pharma brands. As lead Art Director, I generated and pitched concepts to clients from the most popular consumer brands including Johnson & Johnson (Listerine, Aveeno, Neutrogena, Band-Aid, etc.), healthcare companies like Ortho Clinical Diagnostics, and pharmaceutical startups like AgNovos. Using existing brand guidelines, I designed new creative in the form of websites, digital marketing campaigns and print and collaterals, concept through completion.
Marketing Director
8/2012 - 2/2014 – F&W Professional Services, Hamilton, NJ
F&W is the company behind highly respected, hospital-affiliated health centers including Robert Wood Johnson Fitness & Wellness and HackensackUMC Fitness & Wellness Powered by the New York Giants. F&W Centers focus on the 'whole health' of each member, closely integrating both fitness and medical care. As Marketing Director, I was responsible for allocation and tracking the overall marketing budget, managing mergers with other clubs and partnerships with outside organizations such as the National Football League (NFL), and creating individual marketing plans and budgets for 9 individual locations. Affiliations herein led to various freelance engagements in the fitness space.
Marketing Director and Designer
8/2005-7/2012 – AFC Fitness, Bala Cynwyd, PA
AFC Fitness and Aquahab Physical Therapy are premier wellness centers in Bucks County. During my time there, I directed design, copywriting, and user experience for direct mail and online marketing strategies on behalf of our gym chain with five physical locations. I was pleased to be able to design for fitness programs including Zumba, BodyCombat, BodyPump, pilates, Barre, aquatic physical therapy, HIIT, Spin, personal and group training. It was essential in this role to use digital media to expand member base while lowering acquisition costs and strengthening customer retention rates.
Amazon Café | Marketing Director
8/2005 - 7/2005 | Newtown, PA
Amazon Cafe was a QSR (quick service restaurant) franchise with over 55 locations on the East Coast. As Marketing & Design lead for all, I provided monthly marketing kits to each franchisee, with materials supporting monthly menu and product specials. I was also responsible for all signage, store design, menus, channel lettering, table tents, and more.
Marketing Director
1/2002-7/2005 – The Newtown Athletic Club, Newtown PA
The Newtown Athletic Club (NAC) is an internationally recognized giant in the fitness industry. The NAC is much more than a fitness club, including a waterpark, restaurant, night club, community center, children's training center, and more. The NAC actively supports government initiatives for health and wellness education, and gives over $1M annually to health and wellness charities. As marketing director, I designed and executed all creative efforts including website design, direct mail, email campaigns, digital marketing, social media, and Community Partner advertising program.
12/2015 – 1/2023
The Marketing Solutions branch of EXL offers direct response marketing for the insurance, financial services, and healthcare spaces. Our creative development process is informed by intense analytics, including access to thousands of individual consumer characteristics, proprietary models and scores, and credit data. We continually optimize performance, and accordingly have an excellent track record of beating established control positions. I sit on a management team that has grown digital accounts by over 300% in four years.
As Creative Director, I led and executed all creative efforts, bringing tested and proven direct marketing techniques together with the brand needs of Fortune 500 and 1000 clients including Amica, Aetna, MetLife, Farmers, MassMutual, Berkshire Hathaway, Costco, Lending Point, Lending Club, and many others. I led proprietary multi-day Design-Thinking sessions that included client discovery and initial digital concept creation, using the results to lead my creative team including designers, copywriters, and web developers, collaboratively responsible for over $57M in revenue. While designing myself, I also led the overall creative for direct mail, totaling over 150M pieces mailed annually.
Senior Art Director
2/2014 - 8/2015 – The Laurel Group, Hamilton, NJ
The Laurel Group is a full service branding agency specializing in advertising, display design, POP and FSOfor the biggest brands in personal consumer goods & pharma brands. As lead Art Director, I generated and pitched concepts to clients from the most popular consumer brands including Johnson & Johnson (Listerine, Aveeno, Neutrogena, Band-Aid, etc.), healthcare companies like Ortho Clinical Diagnostics, and pharmaceutical startups like AgNovos. Using existing brand guidelines, I designed new creative in the form of websites, digital marketing campaigns and print and collaterals, concept through completion.
Marketing Director
8/2012 - 2/2014 – F&W Professional Services, Hamilton, NJ
F&W is the company behind highly respected, hospital-affiliated health centers including Robert Wood Johnson Fitness & Wellness and HackensackUMC Fitness & Wellness Powered by the New York Giants. F&W Centers focus on the 'whole health' of each member, closely integrating both fitness and medical care. As Marketing Director, I was responsible for allocation and tracking the overall marketing budget, managing mergers with other clubs and partnerships with outside organizations such as the National Football League (NFL), and creating individual marketing plans and budgets for 9 individual locations. Affiliations herein led to various freelance engagements in the fitness space.
Marketing Director and Designer
8/2005-7/2012 – AFC Fitness, Bala Cynwyd, PA
AFC Fitness and Aquahab Physical Therapy are premier wellness centers in Bucks County. During my time there, I directed design, copywriting, and user experience for direct mail and online marketing strategies on behalf of our gym chain with five physical locations. I was pleased to be able to design for fitness programs including Zumba, BodyCombat, BodyPump, pilates, Barre, aquatic physical therapy, HIIT, Spin, personal and group training. It was essential in this role to use digital media to expand member base while lowering acquisition costs and strengthening customer retention rates.
Amazon Café | Marketing Director
8/2005 - 7/2005 | Newtown, PA
Amazon Cafe was a QSR (quick service restaurant) franchise with over 55 locations on the East Coast. As Marketing & Design lead for all, I provided monthly marketing kits to each franchisee, with materials supporting monthly menu and product specials. I was also responsible for all signage, store design, menus, channel lettering, table tents, and more.
Marketing Director
1/2002-7/2005 – The Newtown Athletic Club, Newtown PA
The Newtown Athletic Club (NAC) is an internationally recognized giant in the fitness industry. The NAC is much more than a fitness club, including a waterpark, restaurant, night club, community center, children's training center, and more. The NAC actively supports government initiatives for health and wellness education, and gives over $1M annually to health and wellness charities. As marketing director, I designed and executed all creative efforts including website design, direct mail, email campaigns, digital marketing, social media, and Community Partner advertising program.
Education
• Ithaca College, Ithaca, NY, Roy H. Park School of Communications
• Graduated Class of 2002, Cum Laude, GPA 3.6
• Bachelor of Science: Communications, Concentration Advertising & Public Relations
• Minor: Creative Writing • Minor: Vocal Performance
• Internship: Communiqué Design & Marketing, Ithaca, NY 2002
• Internship: NBC Print Advertising, Los Angeles, CA 2001
• Ithaca College, Ithaca, NY, Roy H. Park School of Communications
• Graduated Class of 2002, Cum Laude, GPA 3.6
• Bachelor of Science: Communications, Concentration Advertising & Public Relations
• Minor: Creative Writing • Minor: Vocal Performance
• Internship: Communiqué Design & Marketing, Ithaca, NY 2002
• Internship: NBC Print Advertising, Los Angeles, CA 2001
Awards
• EXL Worldwide Rising Star Award, Excellence in Design and Business Development, 2022
• Best of Biz Reader’s Choice Awards, Best Graphic & Web Designer, SJ Biz Magazine 2012
• Joint Downtown Newtown Corporation, Pride of Newtown Award, 2005 & 2006
for excellence in marketing the tourism, dining and shopping experience of Newtown, PA
• First Night International Prism Award: First Place Button Design, 2005 &
Honorable Mention, Poster Design for excellence in communicating the feeling of the First Night
International event, a non-alcoholic family celebration of the arts on New Year’s Eve
• EXL Worldwide Rising Star Award, Excellence in Design and Business Development, 2022
• Best of Biz Reader’s Choice Awards, Best Graphic & Web Designer, SJ Biz Magazine 2012
• Joint Downtown Newtown Corporation, Pride of Newtown Award, 2005 & 2006
for excellence in marketing the tourism, dining and shopping experience of Newtown, PA
• First Night International Prism Award: First Place Button Design, 2005 &
Honorable Mention, Poster Design for excellence in communicating the feeling of the First Night
International event, a non-alcoholic family celebration of the arts on New Year’s Eve
Beyond the Screen
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I'm a classically trained opera singer, who prefers jazz, so I grab any chance I can perform with a band or in a cabaret. I also do solo gigs in the area and sit in with musician friends when I travel.
I'm a science girl, and am the Marketing Chair for SPLASH CLASSROOM, whose mission is to educate youth about the environment and importance of the watershed utilizing classes on the river to increase engagement and retention. We also encourage general STEAM science appreciation. Weather nerd-dom also a big draw for me. I once thought I might be a storm chaser. These days I'm happy with photos. |
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